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Create a home banner

Home banner epics produce the hero visual + headline for the homepage of a connected Shopify store. It's a different rhythm from social content — you're not publishing something new every day, but the banner you ship sits on your homepage for weeks and gets seen by every visitor. High leverage, worth getting right.

See Create a campaign for the generic epic workflow.

When to use it​

  • Major campaign launching (Black Friday, product drop, seasonal push) and you want the homepage to match
  • Evergreen banner looking stale
  • New product line where the homepage is still showing the old hero
  • Dashboard flags the Shopify theme banner as a content opportunity

What the epic produces​

  • A headline — the main line above the banner visual
  • A sub-headline / supporting copy (optional)
  • A call-to-action — button text + destination URL
  • A banner visual — either AI-generated, picked from your Images library, or imported from Canva
  • Secondary assets (optional) — mobile variant, carousel frames if your theme supports them

The brief​

  • Campaign the banner is tied to (optional — link to a Campaign Plan)
  • Goal — awareness / promotion / conversion to a specific collection
  • Focus — product, collection, event, or a broader brand moment
  • Duration — how long you expect it to stay up (influences evergreen vs time-boxed copy)

Generation and iteration​

Glowtify generates headline variants + visuals in parallel. Iterate via the task chat — ask for a shorter headline, a different CTA verb, a more urgent tone, a different visual style.

Preview shows the banner in context — with your theme's navbar above and the rest of the homepage below — so you can judge how it actually looks on the site.

Publishing to Shopify​

Click Publish and Glowtify updates your active theme's homepage banner via Shopify's theme API. The change is live immediately on your storefront.

Two important things:

  • The change affects your active theme only. If you duplicate your theme before editing, publish to the copy first to test
  • You can always revert in Shopify → Online Store → Themes → Edit code or using Shopify's theme version history

Scheduling​

Home banners don't use classic soft/real scheduling because there's only one active banner at a time. But you can:

  • Schedule the publish for a specific datetime — Glowtify holds the update and pushes it at the scheduled time
  • Set an end date — after which the previous banner (or a fallback) is restored

Useful for: putting a Black Friday banner up at midnight, or running a 2-week promo banner automatically.

Tracking impact​

  • Homepage CTR to the banner's destination — via Google Analytics
  • Revenue attributed to visits that clicked through — via Shopify + UTM parameters Glowtify adds automatically
  • Time on homepage — a good banner often increases engagement before the click