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Analytics

Analytics answers the only question that matters once you've published: is it working? Glowtify pulls data from every connected channel, normalizes it into a single view, and shows you what drives results — and what doesn't.

The page is organized in 3 tabs, each answering a different flavor of that question.

"More channels coming soon" — Analytics currently covers a subset of the channels you can publish to. New integrations are added regularly. If you don't see a channel, performance is still tracked on the platform itself; it's just not rolled up inside Glowtify yet.

Insights tab​

The headline view. Key numbers + the story of the last period vs the one before, with plain-language insights ("Email revenue up 18% vs last month, driven by the Spring Launch campaign").

Use the Insights tab as your weekly-review starting point. If you only have 5 minutes, this is the one.

Your Audience tab​

Who's engaging with your content. Demographics, channel affinities, top segments, response patterns.

Key questions this tab answers:

  • Which of my buyer personas are actually reached by my content?
  • Which channels convert best for which segment?
  • Are my most engaged customers aligned with my primary audience — or am I attracting the wrong crowd?

Tied to the Buyer Personas defined in Marketing Strategy — the tab tells you whether your content is landing where you intended.

Performance tab​

Content-by-content performance. This is the granular view where you drill into individual epics.

Key columns:

  • Content Name — the epic's title
  • Published Date
  • Channel — where it went out
  • Reach — people who saw it
  • Interactions — likes, comments, shares, opens, clicks
  • Engagement Rate — interactions divided by reach, normalized per channel

Click any content row for the detail view — full metric set for that channel, in-context display of the content itself, comparison against your average.

Filters and date range​

Across all tabs:

  • Date range — default is the previous month. Change to last 7 days, last 30 days, last 90 days, or a custom range.
  • Channel filter — "All Channels Content" by default. Narrow to one channel if you want tab-specific metrics.

Exporting​

Every view has an Export button that downloads the current data as CSV. For reports, deeper analysis in a spreadsheet, or sharing with stakeholders without Glowtify access.

What data comes from where​

  • Social platforms (Meta, TikTok, LinkedIn) — insights APIs pulled directly
  • Email (Mailchimp, Klaviyo, CyberImpact) — reporting APIs per platform
  • Revenue (Shopify) — the Shopify data connector + UTM parameters Glowtify injects on links
  • Website (Google Analytics) — the GA connector when connected

Without Shopify or GA, you'll see engagement metrics but not revenue attribution or site-side behavior.

Metrics glossary​

Each channel has its own metric language. A few non-obvious ones:

  • Reach (social) — unique users who saw the content, not total impressions. Always ≤ Impressions.
  • Engagement Rate — formula differs per platform. Instagram: (likes + comments + saves + shares) / reach. Email: (opens + clicks) / delivered. Glowtify normalizes so comparisons are fair.
  • Revenue attributed — revenue from visitors who clicked through from one of your published pieces. Uses UTM + session tracking.
  • Conversion rate — goal completions / visits (goals come from GA).

When a metric looks wrong​

tip

We show exactly what each platform returns — we don't smooth, delay, or adjust. Platforms have their own processing delays (24–48h for GA in particular, a few hours for social insights). If numbers are still off after a full day, contact support.