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Create a blog post

Blog post epics are for long-form SEO-optimized articles published to WordPress or Shopify blogs. The editor is tuned for long text, SEO metadata, and the specifics of each blog platform.

See Create a campaign for the generic layout, brief, tasks, and chat flow.

What's unique to blog posts​

  • Title and meta title — title for humans, meta title for search engines (can differ)
  • Meta description — the snippet shown in search results
  • URL handle / slug — the URL segment for the article
  • Cover image — featured image shown at the top and in listing pages
  • Structured content — headings, sub-headings, lists, callouts, internal links
  • SEO scaffolding — keyword targeting, readability score, heading hierarchy checks

AI generation for long-form​

The AI chat inside a blog post epic is tuned for long-form work:

  • Expand a section with more detail
  • Rewrite a paragraph for clarity / simpler vocabulary
  • Suggest an intro hook based on the article's angle
  • Propose 3 alternative titles optimized for click-through and SEO
  • Insert an internal link opportunity at the most relevant spot

SEO intelligence​

The epic brief for a blog post is SEO-aware:

  • Target keywords pulled from your SEO insights
  • Suggested competitors to out-rank
  • Related topics to mention for topical authority

Platform-specific editors​

WordPress (self-hosted)​

  • Category and tags selectors — synced from your WordPress
  • Author selector
  • Custom fields exposed if your WP uses them
  • Publish status: draft, pending review, scheduled, public

Shopify (blog articles)​

  • Blog selector (pick which blog of your Shopify store)
  • Author — synced from Shopify authors
  • Tags — synced from your Shopify tag system
  • Publish status handled by Shopify

Publishing​

Both WordPress and Shopify blogs use real scheduling — Glowtify pushes the article with a scheduledDate / publishDate and the platform schedules the publish itself. See Smart Scheduling.

Once published, the article lives on your site / blog. Edits made directly on the platform won't sync back to Glowtify.