Skip to main content

Shopify (data)

The Shopify connector does three things: syncs your store data (products, orders, customers) into Glowtify, lets you publish blog articles, and powers a few SEO/GEO automations (updating product and collection meta fields).

This page covers the data side — what gets synced and how Glowtify uses it.

What gets synced​

  • Products — titles, descriptions, images, variants, prices, inventory status
  • Collections — smart and manual, with products included
  • Orders — order history (last 12 months by default, configurable)
  • Customers — for segmentation and analytics (not for sending — that's your email platform's job)
  • Blogs and articles — to list existing articles and publish new ones

We don't sync PII beyond what's needed for analytics and segmentation. If you have strict data residency requirements, talk to us first.

Connecting Shopify​

  1. On the Connectors page, click Connect Shopify
  2. Enter your myshopify.com store URL
  3. You're redirected to Shopify for authorization
  4. Approve the scopes we request
  5. Glowtify starts the initial sync (takes a few minutes depending on catalog size)

Scopes we request​

  • read_products, read_collections
  • read_orders, read_customers
  • read_content (blog)
  • write_content (to publish articles)
  • write_products (for SEO metadata updates if you use that feature)
  • read_themes, write_themes (for homepage banner automation)

You can review all scopes in Shopify → Apps → Glowtify.

Sync behavior​

After the initial sync, Glowtify does incremental refreshes:

  • Every hour for orders and customers
  • Every 6 hours for products
  • Every 24 hours for blogs and articles

You can trigger a manual sync from the Shopify connector card. Full re-sync is available in the admin view if something goes wrong.

How the data is used​

  • Analytics — revenue attribution on published content, via UTM params Glowtify injects
  • Inspiration — product catalog feeds the idea engine (e.g., "promote your top 10 best-sellers")
  • Email segmentation — your Klaviyo/Mailchimp lists built on Shopify purchase history (when those connectors are also set up)
  • SEO/GEO — product and collection metadata can be auto-improved (opt-in feature)

SEO / GEO automations​

Glowtify can update your Shopify products and collections with AI-generated SEO meta titles and descriptions. This is an opt-in feature — you always review suggestions before they're pushed to Shopify.

See SEO / GEO for the broader picture.

Disconnecting​

From the Shopify connector card → menu → Disconnect. This stops new syncs. Data already in Glowtify stays until you delete the store (for privacy reasons; contact support if you need hard deletion).