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Campaign Plan

The Campaign Plan is your yearly marketing command table — every campaign you've planned or accepted as a suggestion, laid out month by month with all the structured data Glowtify and your team need to track them.

It's the page where marketing strategy meets execution. You pick what you're running, Glowtify (and your team) fills in the rest, and the whole year becomes legible at a glance.

What you see on the page​

A spreadsheet-style table, grouped by month by default, with one row per campaign. For April 2026 you might see "Earth Day: Ride Light, Ride Long", "Spring Miles, Confident Fits", and "Routes & Rallies: Women Who Ride" — each with its own status, due date, goal, and channels.

Each month's block shows a count of activities ("April — 3 Activities") so you can tell at a glance where the year is dense and where it's empty.

Columns​

Every campaign row has these columns:

  • Activities — the campaign's name and type (most rows are type Campaign)
  • Status — Suggestion, Draft, In Progress, Completed, etc.
  • Due Date — when the campaign should launch
  • Marketing Event — the external or internal event driving the campaign (Earth Day, International Women's Day, product launch, anniversary)
  • Marketing Goal — the business objective (sales, awareness, leads, reactivation)
  • Offer — what's being promoted (product bundle, discount, new collection, service)
  • Buyer Personas — which personas from your Marketing Strategy this campaign targets
  • Channels — where the campaign will run (Instagram, email, LinkedIn, ads…)
  • Assignee — the team member responsible
  • Budget — ad spend or production budget, if applicable

Column Marketing Event​

A Marketing Event anchors a campaign to a specific reason — "why are we running this?" It can be:

  • A cultural / seasonal event (Black Friday, Earth Day, Mother's Day, back-to-school)
  • A brand event (product launch, store opening, anniversary)
  • A calendar rhythm (monthly newsletter, quarterly report)

Marketing Events come from your Marketing Strategy → Event Calendar — adding events there makes them available as selectors here.

Column Marketing Goal​

The business goal the campaign serves. Picked from your Marketing Strategy → Marketing Priorities. Typical values:

  • Drive sales on a specific product or collection
  • Acquire new customers
  • Re-engage dormant customers
  • Build brand awareness
  • Establish thought leadership

Glowtify uses the goal to weigh which channels and content types are appropriate downstream.

Column Offer​

The specific thing being promoted in this campaign. Could be:

  • A product or collection
  • A discount or promo code
  • A content piece (whitepaper, webinar, free consult)
  • A loyalty perk

The Offer field steers the generated epic content — it's what the AI will talk about.

Grouping​

The table supports three grouping modes:

  • By month — default; best for planning a year
  • By Category — groups by campaign type or Marketing Event category
  • By Assignee — who's responsible for what

Filters at the top also let you narrow to Suggestions only, Today (campaigns active now), or a specific year.

Using or dismissing suggestions​

Each month, Glowtify generates campaign suggestions based on your Business DNA, Marketing Strategy, Event Calendar, and past performance. Suggestions appear as rows with a Suggestion label and two actions:

  • Use — accepts the suggestion; it becomes a Draft campaign you can edit further
  • Dismiss — rejects it; Glowtify learns from dismisses

Examples of what suggestions look like: "International Women's Day: Ride In Your Power", "Earth Day: Ride Light, Ride Long", "Community Ride Stories: Coast to Commute". Each comes pre-fitted with a Marketing Event, rough timing, and a content angle.

Dismissing a bad suggestion trains the AI to give you better ones next cycle — don't ignore the button.

Adding a campaign manually​

Click Add Campaign under any month's table. You fill in the columns yourself — name, goal, event, offer, channels. Useful when you have a campaign the AI didn't anticipate (a client request, a new market opportunity, an internal milestone).

Drilling into a campaign​

Click a campaign row to open its detail view, where you see the list of epics attached to that campaign and can add more. From there, each epic opens in the epic editor for the actual content work.

Tracking performance​

Once a campaign is live and its epics start publishing, performance rolls up to the campaign level. You see combined reach, engagement, and conversions for the whole campaign in Analytics.

Closing a campaign​

Campaigns past their due date show as Completed. They stay in the table (grouped into their month) as a record. Reuse them as a base for next year by duplicating the row.

  • Edit an Epic — the unit of content inside a campaign
  • Marketing Strategy — the upstream layer (events, personas, priorities, goals)
  • Business DNA — brand context the AI uses to seed suggestions
  • Calendar — another view of the same content, at the day level
  • List view — flat tabular view across all epics