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Connectors overview

Connectors are the bridges between Glowtify and the outside world. They let Glowtify publish on your behalf, pull analytics, read data from your commerce or content systems, and import design assets.

The Connectors page is organized in three tabs:

  • Connected (N) — everything you've already hooked up, with live sync status
  • Available (N) — connectors your plan supports but that you haven't set up yet
  • Coming Soon (N) — integrations on the roadmap

A Request Connector button at the top lets you suggest new integrations — we track requests and prioritize the most asked.

Two kinds of connectors​

Glowtify has two distinct connector families — both managed from this same page:

  • Publication connectors — channels where Glowtify publishes content (Meta, LinkedIn, TikTok, Google Ads, Mailchimp, Klaviyo, CyberImpact, WordPress, Shopify articles)
  • Data connectors — sources Glowtify reads from to inform analytics and generation (Shopify, Google Analytics, Canva)

Some connectors do both (Shopify in particular — data source and publication channel for blog articles and SEO/GEO updates to products and collections).

You can connect as many as your plan allows. Multiple sub-accounts under the same platform (several Facebook Pages, several Klaviyo lists) count as a single connector.

Connection flow​

Most publication connectors use OAuth:

  1. Click Connect on the card
  2. You're redirected to the platform's login (Meta, Google, LinkedIn, TikTok, Mailchimp, Canva…)
  3. Approve the requested permissions
  4. Back in Glowtify, pick which pages / accounts / properties to enable

Some connectors use an API key you paste in (Klaviyo, CyberImpact).

WordPress self-hosted uses a username + application password combo.

Connection states​

On each connected connector's card you see:

  • Overall status — Connected / Not connected / Reconnect required / Partially connected
  • Per-sub-account sync status — for connectors with multiple sub-accounts (Meta Instagram vs Facebook Pages), each sub-account shows its own status: Data sync Completed / Failed, Last sync / Next sync timestamps
  • Per-connector actions — buttons like "Connect a different account", "Continue connection", "Select a new view", "Change Customer Account"

A partial connection is common on Meta: you might see "Not connected 2 / 4" meaning 2 of the 4 sub-surfaces are set up (e.g., Instagram + Facebook Pages connected, Facebook Business Account and Ad Account still to do). Use Continue connection to finish the setup.

Meta-specific granularity​

The Meta card shows the state of four sub-connections:

  • Instagram
  • Facebook Pages
  • Facebook Business Account
  • Facebook Ad Account — requires an extra explicit authorization via Enable Ad Account permissions

Permissions​

Glowtify only requests what it needs to work — publication on selected assets, read on insights. You can review and revoke permissions from the target platform at any time (Facebook Business Settings, Google Account settings, etc.).

Auto UTM tracking (GA)​

The Google Analytics connector card has a toggle — Enable auto UTM tracking parameters. When on, Glowtify automatically appends UTM parameters (source, medium, campaign) to every link published through any publication connector. That's how revenue attribution lands back inside Glowtify's analytics.

Leave it on unless you have a strong reason to handle UTM tagging manually.

Soft vs real scheduling​

How publication runs depends on the channel:

  • Social + Ads (Meta posts, Meta stories, Facebook Ads, LinkedIn, TikTok, Google Ads) — soft scheduling: Glowtify stores the content and publishes it at the scheduled time via the platform's API.
  • Email + Blog (Mailchimp, Klaviyo, CyberImpact, WordPress, Shopify articles) — real scheduling: Glowtify hands the content to the platform, which schedules and sends itself.

This distinction changes where scheduled content lives, what happens if something fails, and where you edit it before it goes out. Full details in Smart Scheduling.

Reconnecting after token expiration​

OAuth tokens expire. Meta tokens roughly every 60 days, Google every few months. When a token expires:

  • The connector card flips to Reconnect required
  • Upcoming soft-scheduled publications are flagged as "at risk"
  • You get a notification

To reconnect: open the connector → Reconnect → go through OAuth again. Selected accounts and past publications are preserved.

When a publication fails​

Common causes, in frequency order:

  • Token expired → reconnect
  • Page / account permission revoked → re-authorize on the platform side
  • Content rejected by the platform (policy violation, image format) → see Publication errors
  • Rate limit → Glowtify retries automatically

Request Connector​

Can't find what you need in Available or Coming Soon? Click Request Connector and tell us what platform you want us to integrate with. We read every request and prioritize based on volume + strategic fit.

Disconnecting​

Click the three-dot menu on any connector card → Disconnect. Past published content on the platform stays where it is. Only future scheduled content that hasn't been pushed yet is affected.