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Edit an Epic

The epic editor is where every piece of content you publish with Glowtify is built. You walk in with an idea, you walk out with a post, an email, or a story ready to publish — with Glowtify's AI doing most of the heavy lifting.

This is the most-used page in the app, and also where you'll spend most of your time iterating with the AI through the chat.

What is an epic?​

An epic is a single unit of content to produce — for example one Instagram post, one email campaign, or one story series. It lives inside a broader hierarchy:

Store → Business DNA → Campaign Plan → Epic → Content → Publication

Each epic contains:

  • A brief (the context, goal, and constraints)
  • One or more tasks (the AI-assisted sub-steps used to build the epic)
  • The generated content (the text and visuals)
  • A publication state (draft, scheduled, published, or error)

Understanding the layout​

The epic editor uses a multi-column layout that adapts to what you're working on. Three zones to know:

  • Left — Navigation panel: the list of tasks for this epic. Click a task to switch to it.
  • Center — Working area: always visible. Contains the current task's content, editor, and preview.
  • Right — Context panels: open on demand depending on the action you take (approval, review, preview, etc.).

A top bar shows the epic's key info and global actions. A content generation bar at the bottom lets you trigger AI generation.

tip

If the page feels crowded, the right-side panels can be closed with the small arrow in their header. Glowtify remembers which panels were open last time you visited this epic.

Filling the brief​

The brief tells Glowtify what you want this epic to achieve. Spend a minute here — the quality of your brief drives the quality of the generated content.

What to fill in:

  • Business goal — what should this content achieve (awareness, sales, engagement…)
  • Channel — Instagram, Facebook, email, etc. (this determines the format)
  • Audience — which segment of your customers you're talking to
  • Key message — the one idea the content must land
  • Constraints — things to avoid, required mentions, legal disclaimers

Glowtify already knows your brand's tone, visuals, and typical offers from your Business DNA, so you don't need to repeat that.

Launching generation​

Once the brief is validated, click Generate content. Glowtify breaks the work into tasks — smaller sub-steps like "Write the caption", "Propose 3 visuals", or "Generate hashtags". The exact tasks depend on the channel and the goal.

Generation runs in the background. You can start reviewing the first task as soon as it's ready, without waiting for the rest.

Working on a task with the AI chat​

This is where you'll spend most of your time. Each task has a built-in chat with the AI — you can ask for a variant, a shorter version, a different tone, a new visual, or anything else that comes to mind.

Common things users ask in the chat:

  • "Make it shorter, max 120 characters."
  • "Rewrite in a more casual tone."
  • "Give me three more options."
  • "Add a stronger call-to-action at the end."
  • "Swap the product mentioned for X."

The AI has context on your Business DNA, the epic brief, and the current content of the task. It knows what's been tried before in this task's history.

tip

If a generation misses the mark entirely, it's often faster to clarify the brief (one field above) than to fight it in the chat. A vague brief will always produce vague content.

Editing the content manually​

You don't have to go through the chat. Any piece of generated content is directly editable — click the text, tweak it, save. Same for visuals: you can replace an image, crop it, or swap the asset from your library.

Manual edits don't erase the AI history. You can keep iterating in the chat after a manual change.

Previewing the output​

The preview panel shows your content as it will appear on the target channel:

  • Instagram posts render with the final aspect ratio, captions, and hashtags
  • Emails render with subject line, preheader, and body in the sender's email client style
  • Stories render vertically with the right dimensions and tap zones

Switch between channel previews if your epic targets multiple destinations.

Approving a task​

When a task looks good, approve it. This locks the content for that task and moves it to the next one. Approval is the signal that you're done iterating with the AI on that specific sub-step.

You can un-approve a task anytime if you want to go back and change something.

Reviewing the full epic​

Once all tasks are approved, a global review step lets you re-read the whole epic end to end before scheduling. This is your chance to catch:

  • Inconsistencies between tasks (tone shift, contradicting dates)
  • Missing elements (CTA, hashtags, sender name)
  • Channel-specific issues (image too long, copy too short)

Publishing​

From the review, you move to the publish step. Two things happen here:

  1. You pick the publication destinations (Instagram page, Facebook page, email list, etc.)
  2. You pick the date and time — either manually, or using Glowtify's Smart Scheduling which picks the best slot based on your audience's activity

How the publication actually runs depends on the channel. Social (Meta, LinkedIn, TikTok) uses soft scheduling: Glowtify stores the content and publishes it at the scheduled time through the platform's API. Email (Mailchimp, Klaviyo, CyberImpact) uses real scheduling: Glowtify hands the campaign to the email platform, which handles the send itself. See Smart Scheduling for the full details and implications.

If a publication fails (most often on social, due to token expiration or platform-side errors), you'll see an error state on the epic. The retry logic and how to fix the common issues are covered in Publication errors troubleshooting.

tip

Before publishing to a new channel for the first time, double-check the preview. Each platform has its own quirks (Instagram caption length, email preheader cutoff, etc.) and catching them in preview is faster than fixing a published post.