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Edit an ad

Ad epics produce paid creatives for Facebook Ads and Google Ads. The editor adds targeting, budget, and bidding fields on top of the regular content tools, because a published ad is more than a post — it's a campaign inside the ad platform.

See Edit an Epic for the generic layout, brief, tasks, and chat flow.

What's unique to ads​

  • Headline variants — multiple headlines rotated by the platform for optimization
  • Primary text variants — multiple body copies
  • Descriptions (Google Ads in particular)
  • Call-to-action button — picked from platform-supported options
  • Destination URL with UTM parameters applied automatically
  • Audience targeting — age, location, interests, custom audiences
  • Budget — daily or lifetime
  • Bidding strategy — optimizing for clicks, conversions, reach

Platform-specific editors​

Facebook Ads (Meta)​

  • Placement across Facebook feed, Instagram feed, stories, reels, Marketplace
  • Dynamic creative — Meta rotates your variants automatically
  • Audience builder using saved Meta audiences or custom audiences from your pixel
  • Ad account selector — pick which Meta ad account is charged
  • Campaign type: Search, Display, Shopping, Performance Max
  • Keyword targeting (Search) with match types (exact, phrase, broad)
  • Negative keywords to exclude irrelevant searches
  • Geo-targeting — specific regions or radius around locations
  • Ad group structure — multiple ad groups per campaign with shared budget

Publishing​

Ads use soft scheduling — Glowtify pushes the campaign to the ad platform at the scheduled start time. Ads then run according to their own schedule on the platform.

Pause, edit, or stop an ad from inside Glowtify — actions propagate to the ad platform in near-real time.

Cost considerations​

Glowtify doesn't charge for ad spend — that bills directly to your ad account on the platform (Meta Ads, Google Ads). Glowtify only sets the budget and campaign parameters.

Monitor spend in Analytics — ad metrics pull daily from each platform.