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Publication errors

Publication errors happen. They're the #1 support topic we see, so this article covers the usual suspects and the fixes that work nine times out of ten.

Quick reminder: publication errors in Glowtify only apply to soft scheduling (Meta, LinkedIn, TikTok, Google Ads, Facebook Ads). If an email or blog article fails, the error lives on the destination platform (Mailchimp, Klaviyo, WordPress, etc.), not in Glowtify. See Smart Scheduling for why.

Spotting the error​

When a scheduled publication fails:

  • The epic's status flips to Error
  • An alert appears on your dashboard
  • A notification is sent (in-app + email, and Slack if connected)
  • For admins monitoring several workspaces, the Command Center aggregates errors across stores

Click into the epic to see the specific error message from the platform.

By platform​

Meta (Facebook + Instagram)​

"Invalid access token" / "Session has expired" Your Meta token expired (they expire every ~60 days). Go to the Meta connector card → Reconnect. Scheduled content that hadn't been pushed yet retries automatically after reconnection.

"You do not have permission to publish" Your admin rights on the Facebook Page were changed. Check on Facebook Business Settings and re-authorize.

"Instagram account is not a Business account" Your Instagram got switched back to Personal. Convert to Professional in the Instagram app, then reconnect.

"Media upload failed" / "Format not supported" Your image or video doesn't match Meta's specs (aspect ratio, file size, duration). See Content channels for the specs.

"Content violates community standards" Meta's automated review flagged something. Common triggers: certain claims (medical, financial), specific words, images (sensitive content). Reword, edit the visual, and retry. Persistent rejections may indicate a page-level issue you'll need to resolve on Meta directly.

LinkedIn​

"Authentication failed" Your LinkedIn token expired or access was revoked. Reconnect.

"Organization access lost" Your admin rights on the LinkedIn Organization were changed. Verify on LinkedIn and re-authorize.

"Caption too long" LinkedIn enforces 3 000 characters. Shorten.

TikTok​

"Session invalid" Refresh token expired. Reconnect TikTok.

"Video format rejected" Re-encode as MP4, H.264, 9:16 aspect ratio.

"Account not eligible for API posting" Your TikTok account isn't Business, or you haven't accepted the Content Posting API terms. Switch to Business in the TikTok app.

"Customer account not accessible" Access to the Google Ads account changed, or billing was paused. Check on Google Ads.

"Ad disapproved" Review the disapproval reason in Google Ads. Common ones: restricted categories, landing page issues, trademark.

"Budget exhausted" Increase the budget — in Glowtify or directly in Google Ads.

Facebook Ads​

Similar to Meta posts — expired tokens, payment issues (your Meta ad account billing needs to be current), or disapproved creatives. Check Meta Ads Manager for the specific ad status.

Boost (post promotion on Meta)​

Boost is its own publication path with its own error codes. The short version: most failures point to an ad-account or eligibility issue. Common cases:

  • IG_NOT_ELIGIBLE — Instagram post not eligible to boost (account isn't fully Professional, Reels not enabled). Drop the Instagram side, boost Facebook only.
  • CAROUSEL_ENGAGEMENT_INVALID — Engagement goal was selected on a carousel post. Switch goal.
  • MESSAGING_DESTINATION_REQUIRED — Messages goal launched without picking Messenger / Instagram Direct.
  • VIDEO_URL_REQUIRED — Video media wasn't fully processed before launch.
  • META_5XX — Meta API transient error. Glowtify retries automatically.
  • GOAL_PLATFORM_INVALID — Goal/platform mismatch slipped through. Reopen the form and pick a valid combination.
  • Payment Method Required alert — your Meta ad account doesn't have an active payment method. Add one in Meta Business Settings, then relaunch.

Full reference: Boost a Meta post.

Retries​

Glowtify retries failed publications automatically up to a configured limit (PUBLICATION_ATTEMPTS_LIMIT). After the limit, the epic stays in Error state waiting for you.

If you fix the root cause (reconnect, edit content), you can manually retry from the epic page.

Still stuck?​

If a publication keeps failing and none of the above helps:

  1. Check the platform's own status page (is the API down?)
  2. Try publishing the same content manually on the platform — if that also fails, the issue is on the platform side
  3. Reach out to Support with the error message + epic URL