Skip to main content

Overview tab

The Overview tab is the first thing you see in Analytics. It shows how your marketing went over the period, from the people you reached to the ones who converted.

Overview tab with the flow from reach to conversions, by channel
From reach to conversions, by channel.

From reach to conversions, by channel​

The flow has three stages, each listing its channels with the change since the previous period:

  • Reach, the people who saw something you published or paid for: Instagram, Facebook, LinkedIn, your emails, Google Ads impressions, Meta Ads people reached, and search impressions on Google.
  • Engagement, the clicks, likes, comments, saves and site visits that followed, including ad clicks and visits from Google.
  • Conversions, from Google Analytics, broken down by where they came from. When Google Analytics counts estimated sessions rather than chosen events, this stage reads Qualified visits.

Click a group (Content, Search or Paid) to narrow the flow to it; Clear channel selection brings everything back.

Conversions​

Conversions come from Google Analytics. If it isn't connected, the stage reads Not measured with a Connect Google Analytics button. If it is connected but nothing is chosen yet, Choose conversions lets you pick what counts as a conversion for your business. See Google Analytics.

Campaigns​

The Campaigns table lists the campaigns you planned in Glowtify that published during the period, with their Reach and Conversions. Click a campaign to open its detail: its pillar, what it published on each channel, its reach and conversions, and the posts behind them. Ask the Analyst about this campaign sends your question with the campaign already selected.

When the page is empty​

  • "No results yet. Connect your channels to start measuring your content and ads." Nothing is connected yet; start with Connectors.
  • "No results yet. Your channels are connected, and this page fills in as your first posts go out and people find you." Results appear as your posts go out.
  • "No completed days in this period yet." The period has just started; pick a longer one.