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Klaviyo

The Klaviyo connector lets Glowtify create and schedule email campaigns in your Klaviyo account, and pull campaign performance back.

Prerequisites​

  • A Klaviyo account with at least one list / segment
  • A Klaviyo private API key (different from the public site tracking key)
  • A verified sender configuration in Klaviyo (domain authentication, sender profile)

Connecting Klaviyo​

Klaviyo uses an API key rather than OAuth:

  1. In Klaviyo → Settings → API keys, create a new Private API key with scopes: campaigns, audiences, profiles
  2. Copy the key
  3. On the Glowtify Connectors page, click Connect Klaviyo
  4. Paste the API key
  5. Glowtify verifies the key and connects

Permissions required​

The key scopes Glowtify uses:

  • Campaigns — create and schedule
  • Audiences — read your lists and segments
  • Profiles — optional, for advanced segmentation

How publication works (real scheduling)​

Klaviyo uses real scheduling. When you publish an email epic:

  1. Glowtify creates a campaign via Klaviyo's API with send_strategy: static and your chosen datetime
  2. Klaviyo handles the send at the scheduled time

Cancellation: Glowtify calls Klaviyo's campaign-send-job endpoint with action: cancel.

Audience targeting​

Glowtify pulls your Klaviyo lists at epic creation time. You pick the list (or segment) to send to, including excluded lists. Use Klaviyo's "Smart Sending" option if enabled on your account.

Common issues​

"Invalid API key"​

The key is wrong, expired, or revoked. Generate a new private key in Klaviyo and reconnect.

"Scopes insufficient"​

The API key doesn't have the scopes Glowtify needs. Regenerate with full scopes (campaigns, audiences, profiles).

"Sender not authorized"​

Your sender email isn't properly configured in Klaviyo. Go to Klaviyo → Settings → Email → Sender configuration.

Disconnecting​

From the Klaviyo connector card → menu → Disconnect. Glowtify forgets the API key; scheduled campaigns already in Klaviyo will still send.