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Onboarding — Key moments

Key moments are the dates that matter for your marketing in the next few months. Product launches, seasonal peaks, events you're attending, internal milestones. Tell Glowtify about them and it'll start prepping content in advance so you're not scrambling the week of.

Examples​

  • Product / service launch — a new offering going live
  • Seasonal peak — Black Friday, Christmas, Valentine's, Mother's Day, back-to-school, etc.
  • Event — a trade show you're at, a webinar you're hosting, a local festival where you'll have a booth
  • Anniversary / milestone — your brand's 5th anniversary, 10 000th customer
  • Opening — a new physical location, a new market entry
  • Campaign — a planned marketing push even if not tied to a calendar event

What to fill in for each​

  • Name — a short label so you recognize it
  • Date or date range
  • Importance — is this the single biggest moment of the quarter or a nice-to-have?
  • Channels involved (optional) — if you know this is email-first or social-first

What Glowtify does with it​

  • Dashboard suggestions start surfacing epics tied to the moment weeks in advance
  • Campaign plans get pre-seeded from the moment's brief
  • Inspiration feed highlights angles tied to the upcoming moment

Adding or updating later​

You can always add more key moments from Marketing Strategy. Nothing prevents you from coming back to this.