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Onboarding — Business challenge

What's the one thing your marketing needs to do right now? This step captures your current priority so Glowtify knows what to optimize for.

Common answers​

  • Acquire new customers — growing the top of the funnel
  • Re-engage dormant customers — waking up your past audience
  • Drive a specific product or service — pushing one offer harder
  • Build brand awareness — longer-term, less transactional
  • Establish thought leadership — positioning yourself as the expert in your space
  • Launch in a new market — geographic or demographic expansion

Or something custom — there's a free-text option.

Why a single challenge?​

Focus. If you tell Glowtify everything is a priority, nothing is. Picking one primary challenge sharpens every suggestion downstream. You can always add secondary goals later in Marketing Strategy.

What Glowtify does with it​

  • Weighs your upcoming content mix toward this goal
  • Suggests campaign plans that serve this challenge
  • Flags gaps on your calendar that threaten this objective
  • Benchmarks your analytics against this goal

Skipping​

Possible, but Glowtify ends up suggesting more generic content. If nothing above fits, write your own in the free-text field rather than skipping.