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Onboarding — Brand DNA

This is where Glowtify starts learning your brand. The more you tell us (or the better the website / past content we can analyze), the sharper everything downstream gets.

What we ask for

  • Your brand name and a short description
  • Your website (if you have one) — Glowtify analyzes it for tone, visuals, positioning
  • Your industry or sector
  • Your primary audience (who you talk to most)
  • Your tone of voice — quick picker with options like "warm and personal", "bold and punchy", "technical and precise", etc.
  • Visual inputs — logo, brand colors if known

How long it takes

5–10 minutes. Most of the time is waiting for the site analysis — it's reading your content, looking at your images, and building an initial picture.

What happens after

The next step, Brand DNA review, shows you what Glowtify inferred — tone, keywords, audience segments, visual style. You confirm or correct, and we move on.

Skipping

You can skip Brand DNA, but it's the single most important onboarding step. Every downstream generation uses it. If you're short on time, give us at least the name, website, and tone of voice.