Onboarding — Brand DNA review
After the Brand DNA step, Glowtify shows you what it inferred from your inputs — tone, audience, positioning, visual cues, key messages. Review what's right, fix what's not, before we move on.
What you'll see
- A summary of the tone Glowtify picked up (with example phrases)
- The audience personas it extracted or inferred
- Keywords tied to your brand and industry
- Visual style cues (colors, photography direction)
- Example content snippets it would generate for you in this voice
What to do
Read through quickly. Confirm the parts that feel right. Fix the parts that don't:
- Click any field to edit
- Regenerate a section if the first pass is off
- Add missing context the AI couldn't infer (e.g., a recent pivot, a niche audience)
Why this step matters
This is your chance to course-correct before Glowtify uses the DNA for anything. Fixing it here saves a lot of iteration later on individual posts.
Skipping
You can skip, but we strongly recommend spending at least 5 minutes here. It's the best ROI in the whole onboarding.
Related articles
- Brand DNA — the previous step
- Business challenge — the next step
- Business DNA — the full layer (updatable anytime after onboarding)