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GEO monitoring

GEO stands for Generative Engine Optimization — making sure your brand shows up when consumers ask an AI assistant (ChatGPT, Claude, Gemini) a question in your category. GEO Monitoring is where you track exactly how each of those assistants talks about your brand.

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GEO Monitoring is currently a beta feature. You'll find it under Analytics → GEO Monitoring in the left panel.

Why GEO matters now​

Traditional search rewards clicks. AI-driven search rewards mentions and sentiment. When an AI recommends you positively, that's a trusted moment at the point of decision. When it ignores you or mentions you negatively, you lose visibility to the competitors it does recommend.

Key concepts​

Three core pillars to master this page:

  • Pillar AI Prompts — the specific questions you selected in your Business DNA to track. Example: "Which top-rated hair products help frizz in summer humidity?"
  • Mention — your win. The AI's answer to a prompt includes your brand.
  • Sentiment — the tone of the mention. Positive ("Kérastase is the gold standard for humidity control"), Negative ("offers the lowest value for money"), or Neutral (listed without a lean).

The Overview tab​

Three top-level stat cards summarize your health:

  • Brand Visibility — how often AI platforms mention you across the prompts you track. Displayed as a ratio (e.g., 1/1 = mentioned in the one run, 0/1 = ignored).
  • Sentiment — aggregate positive / neutral / negative tone across mentions.
  • Top Provider — the AI that mentions you most. Tells you where you're winning and where you need to catch up.

Per-engine view​

Tabs at the top let you switch between Global, ChatGPT, Claude, and Gemini:

  • Global — average performance across all providers. Visibility as a ratio (e.g., 1/3 = mentioned in one engine of three).
  • Provider tabs — scoped to one AI. Visibility becomes a binary Mentioned / Not mentioned per prompt.

The monitoring table​

Lists every Pillar AI Prompt you tracked, with columns:

  • Search prompt — the prompt text
  • Visibility — per-engine or global ratio
  • Sentiment — badge per prompt
  • Answers — click View answers to open the raw text each AI produced. This is where the insight lives: why are you ranked the way you are, which competitors are being credited in your place.

Filtering​

The filter box filters your Pillar AI Prompts. If a prompt you want to track isn't listed, add it in Business DNA — the monitoring table reflects your DNA selection.

Improving your GEO score​

GEO rewards clear, factual, well-structured content that AI models can interpret confidently. Levers Glowtify helps with:

  • SEO — traditional search ranking on Google / Bing (keywords, meta tags, backlinks)
  • GEO — visibility in AI assistants' generated answers (what this page covers)
  • Local search — Maps, directories, neighborhood queries (different set of signals, covered elsewhere)

SEO and GEO are complementary, not exchangeable. Both are set up from your Business DNA → SEO / GEO tab.

Refresh cadence​

Glowtify re-queries each AI assistant on a rolling schedule. The "Updated N days ago" label shows how fresh the data is. Don't over-react to a single data point — watch the trend over weeks.