Track Campaign Performance
Once a campaign is live, you can monitor its performance in real time from the campaign detail page.
Key metrics
| Metric | Definition |
|---|---|
| Sent | Total number of messages sent |
| Delivered | Messages successfully delivered |
| Open rate | % of recipients who opened the message |
| Click rate | % of recipients who clicked a link |
| Revenue | Revenue attributed to this campaign |
| Unsubscribes | Recipients who opted out |
Reading your results
A healthy email campaign typically has:
- Open rate: 20–35%
- Click rate: 2–5%
If your numbers are lower, check your subject line, send time, and audience targeting.